Making Your Freight Broker Cold Call Script Actually Work
Let's be honest: picking up the phone to use a freight broker cold call script for the first time feels a bit like jumping into a freezing lake. Your heart is racing, your palms are sweaty, and you're pretty sure the person on the other end is going to hang up before you even finish your name. We've all been there. Cold calling is tough, especially in the freight world where shipping managers are bombarded with calls from people promising the world and delivering well, not much. ...